this chapter discuss about society by examining its customs as well as it's visual and verbal texts. the writer include text and textual example on magazine advertisement. some advertisement related with culture to attract the viewer. the writer explain how, by the examining a writer choice of vocabulary, sentence structure, and other patterns of language. the reader can discover important about the writer's values, attitudes, and perspectives, and the intended audience. the writer also tell the readers that it is important to study the way texts set up these sort of contrast which is us-them, West-East, culture-nature, masculine-feminin.
the group who present this topic able to come out with a good example, and able to explain in depth about the topic.
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